“People don’t buy what you do; they buy the reason why you do it” (Sinek, S)

Understanding why we engage in our chosen vocations can sometimes be challenging to articulate. At times, it may appear as straightforward as desiring a specific income or aspiring to enjoy luxurious vacations and drive a high-end car. While there is nothing inherently wrong with such goals, I would argue that they represent surface-level ambitions rather than delving into the deeper, intrinsic motivations. Often, it is only through introspection and probing of our objectives that we truly uncover our underlying “why.” Each individual possesses a unique driving force, often rooted in personal experiences that lend significance to their aspirations.
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I have always been captivated by the plight of the underdog. Even as a child, I possessed an unwavering sense of advocating for those who lacked the means to stand up for themselves. Observing disparities between fairness and injustice in my surroundings, I embraced a simplistic perspective on these matters. As I matured, I gradually refined this worldview by developing and articulating reasoned arguments against societal inequalities that troubled me. Throughout the past fifty years and more, I have actively sought to define what true equity and social progress should entail.
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Through extensive experience working directly with marginalised individuals, vulnerable populations, and those on society’s fringes, I discovered my innate abilities. Moreover, I found that these individuals were receptive to my efforts and responded positively. Long before I even understood the concept, I excelled at building rapport with others. Throughout my career, I have primarily focused on roles that involve interacting with people, and I have achieved considerable success in fostering engagement for various third-sector and charitable organisations. Additionally, I have honed my skills as a proficient career development professional, earning academic recognition as a post-graduate practitioner – an accomplishment that holds great personal value, particularly as I wasn’t born into privilege, and I am working class. Attaining academic qualifications and professional standing of this calibre is an achievement that required the unwavering support and patience of my long-suffering family and friends.
I have transitioned from conventional employment to self-employment, reshaping the Lancashire Careers Company into a not-for-profit community interest company. However, it is important not to misconstrue the “not-for-profit” label. As a director of the Lancashire Careers Company, I am firmly committed to achieving profitability. But there is a significant distinction – any profits generated by our community interest company are not intended for shareholders or directors to withdraw as dividends. Instead, we will reinvest the profits to facilitate company growth and create employment opportunities for the individuals we serve. We are dedicated to ensuring that those who possess natural talents but lack recognised skills receive the necessary training. This commitment aligns perfectly with our ethics and values, forming the very essence of our contributions to the community.

Currently, we are in the process of updating our website and email addresses. In the meantime, I encourage you to stay connected through our blogs and keep an eye out for our posts on various social media channels. If you resonate with our mission, values, and endeavours, we would greatly appreciate your support in following our journey.